100% agree with all of this.
If stars hangs on to FTP, although good for people with funds stuck on there, will be bad for everyone who plays online. Stars having a monopoly of online poker will not be good at all. Competition is needed to make things better for the consumer.
Points on a card when you fill up your car, reward vouchers through the post from shopping at the same store every week, all of that happens for companies to attract customers from other retailers, and is great as a consumer. If stars has both the sites then there will be nothing coming back, bar happy hours for 1 week, conveniently at times when stars rake income is at its lowest, and not at peak times when it would benefit the average customer the most.